One of the group that generates economy is the youth. Where there are a lot of youth, that area will bloom in short amount of time. For example, when there’s a university, the surrounding area tend to grow rapidly than areas where there are no universities. So, it’s no surprise that credit card companies are targeting youths to use credit card.
So, my proposal for a youth credit card is emphasizing the lifestyle of youth such as shopping malls, recreation (cycling, hiking, snorkling), travelling, and eating. This time of youth, where there are far less responsibilities than adults, and being at legal age, it is an ideal time for exploration. Which explains why the youths spend their free time to go out and do something fun.
And, let’s be honest, when there’s fun, so are costs. Even something free, such as cycling costs a bike, or hiking needs petrol money to get there. Sometimes, carrying cash is not ideal, as it’s bulky, and risky, with all the crimes going on nowadays. As a plus, parallel to youth’s spontaneity nature, credit card allows them to pay for an activity they didn’t plan on, which makes it more fun!
Hence, my credit card design is intended to have a fun vibe, while still sending a message without being serious. The city serves as a place for the youth to spend their time (hence, money). This unrestricted flow of the design signifies the youth’s spontaneity. However it still follows a loose grid, suggesting that youths are not always all about fun & being spontaneous, but also being responsible for their own spending. The unique overall character of this design, gives a sense of expression to the youth, thereby helps to encourage the use of this card.
Thank you Nuffnang for this contest, it was a fun one. And may the best design wins! Also, thank you to my husband for a lot of help with this design. 😉